Sales

Sales Initiatives (Medical Information Provision and Support)

Kitazato work together with all healthcare professionals involved in reproductive medicine with the mission of contributing to the improvement of fertility treatment. We engage in sincere, highly specialized medical information activities.

Our sales division (medical support representatives) provides accurate information regarding the proper use, safety, and operability of our products, while also serving as a bridge between medical institutions and our research and development teams by conveying issues and feedback from clinical settings.

1. Basic Stance — Integrity

We engage with healthcare professionals with sincerity, placing the highest priority on the safety and quality of reproductive medicine.

• Always acting with an awareness that our work is connected to the future of patients
• Providing accurate information on proper product use and safety
• Carefully listening to feedback from medical professionals and reflecting it in product improvement and development

As global regulations for medical device information become increasingly strict, we uphold the highest ethical standards to ensure we continue to earn and maintain public trust

2. Guiding Principle — Contribution

Because our products directly support the beginning of life, we are dedicated to advancing clinical practice through the following principles:

• Standing alongside physicians and embryologists and providing necessary information promptly
• Promoting up-to-date knowledge of reproductive medicine and appropriate product use
• Providing flexible support tailored to the unique needs of each region and medical facility
• Collecting safety and performance data to drive continuous quality improvement

Our mission is to solve the challenges medical institutions face and partner with them every step of the way toward a resolution.

3. Our Aspiration — Satisfaction & Smile

The purpose of our sales activities is not merely product supply or the achievement of numerical targets.

• The smiles of patients and their families as they navigate their journey through fertility treatment.
• The satisfaction and trust of physicians and embryologists

We believe our work has value only when these outcomes are achieved.
As a dedicated partner in clinical practice, we are committed to supporting the future of life in close collaboration with medical institutions.

4. Rapid Clinical Access and Support System

To respond swiftly to the diversifying needs of reproductive medicine, we have established the following framework:

• Regular visits and consultations at each facility by representatives with specialized expertise
• Multi-represeative teams to ensure seamless communication and through information management
• Global-scale technical support and information in cooperation with international distributors
• A speed-focused response system capable of addressing urgent inquiries from physicians and embryologists

"When in doubt, ask Kitazato." To us, there is no higher praise than being the first partner medical professionals turn to in their time of need.

5. Sales Education That Creates High-Value Dialogue

As medical technology becomes increasingly sophisticated, the knowledge and responsiveness of our sales representatives must continue to evolve. We therefore provides ongoing education, including:

• Specialized training in reproductive medicine
• Hands-on training to deepen understanding of products and procedures
• Updates on safety information and the latest research
• Enhancement of information delivery capabilities through digital tools
• Compliance training on ethics and appropriate medical information provision

To meet highly specialized and individualized needs, we cultivate a unique "Kitazato Standard"—balancing expert knowledge with a personalized, attentive approach.